Determinants of Green Energy Technology Purchase Intention: An Analytical Study

Intensive use of non-renewable resources like coal and crude oil has created several issues challenges such as the worsening greenhouse effect, depletion fossil fuels, air pollution, global warming, climate change. A few remedies have been implemented to address these caused by heavy nonrenewable fuels. Developing adopting green energy technologies is a step in same direction. Green potential reduce world’s carbon footprint, waste increase efficiency production. This can lead consumers save money environment. research work intends determine important factors affecting purchase intention technologies. There are four independent variables one dependent variable. Data was collected from 342 randomly selected respondents Delhi NCR. Structural Equation Modeling (SEM) used analyze data. The main findings this study that perceived risk functional impact consumers’ technology substantially.